Sony Ericsson Becomes Official Mobile Phone of 2010 FIFA World Cup
Sony Ericsson announces today that it has been appointed the Official Mobile Phone Handset of the 2010 FIFA World Cup™.
“We are very excited about this announcement. At Sony Ericsson we feel we are uniquely placed to be a champion of football fans worldwide, using the marketing and promotional rights this agreement grants us to make Sony Ericsson handsets and accessories an integral part of the fan experience. Our role in football will be to use our sponsorship to innovate the experience of fans and give them greater access to football,” said Lennard Hoornik, Corporate Vice President and Head of Global Marketing